• Reprise

    Reprise Media offers blended search optimisation services including Paid Search, SEO, Digital PR and Social Media management and optimisation. Broader digital performance capabilities include affiliate marketing and multivariate testing.

    View Website
  • Ensemble

    Ensemble creates contagious ideas that get Aussies talking. From events to sponsorships, content to talent, they’re specialists in growing brands through the power of conversation.

    View Website
  • Orion

    Orion purchases excess stock in exchange for trade credits on future advertising. These credits can offset up to 20% of their media spend and is planned and bought by their agency.

    View Website
  • Cadreon

    Cadreon is Mediabrands agency trading desk that drives superior display performance through real time buying across 4 million Australian and overseas websites, the application of sophisticated datasets and linking in with multiple DSPs.

    View Website
  • MNET

    Mnet creates mobile ideas that accelerate results, deepen customer relationships and build brand value. Capabilities include mobile strategy, campaign design and execution across app development, coupons, NFC, mobile sites, mobile ads and media buying.

    View Website
  • Magna Global

    Magna Global is the strategic global media unit of IPG responsible for forecasts, insights and negotiation strategy across all media channels.

    View Website
  • Airborne

    Airborne is a quick turnaround, cost effective creative agency. Capabilities span across all aspects of creative, design and production and all media including digital, TVCs, radio, outdoor, print, point of sale and packaging.

    View Website
  • Anomaly

    Anomaly assists clients in optimising their media investments through research services including focus groups, online studies, brand tracking and creative testing plus analytics services including DR and econometrics.

    View Website
  • Initiative

    A service focused agency creating performance led communications solutions across all paid, owned and earned touchpoints that empowers marketers to deliver real business results.

    View Website
  • UM

    UM is Australia's "Big Boutique" media agency and has been recognised as the best agency in the world by Festival of Media Global 2014.

    View Website
  • BPN

    SOCiETY is a full service social marketing agency, specialising in all aspects of social thinking and social media. Our services include social strategy, planning, buying, content creation, advocacy, analytics, content creation and community management.

    View Website
  • BPN

    BPN is a global full service media agency that believe simplicity rules. Simple ideas enter the brain quicker, stay there longer and are more effective. Now that’s a radical thought for a new media agency.

    View Website

THE FUTURE IS HERE.

IPG Mediabrands Australia is Australia’s leading marketing services group; providing advertisers easy access to an ever-increasing spectrum of quality marketing services.

Find out how Mediabrands can assist your company’s growth.

Services

Mediabrands Australia offers a full spectrum of quality marketing services including:

MARKETING CONSULTANCY

Designing innovative marketing strategies to maximize exposure, increase sales and market share.

Companies: Initiative, UM

COMMUNICATIONS STRATEGY

Behind every piece of effective communications is an effective strategy. Let us develop or sharpen yours.

Companies: Initiative, UM, Airborne

MEDIA BUYING

We’re obsessed with one outcome. Delivering you better returns via media dollars spent wisely.

Companies: Initiative, UM

DIGITAL PERFORMANCE

Mastering technology to drive superior results for your brand or campaign.

Companies: Cadreon, Reprise, Mnet, Society

SEARCH

Bing us to find out how we’ll help you lead on Google, whether through paid search or SEO.

Companies: Reprise

CREATIVE

Exceptionally well-Credentialed in developing and producing campaigns for Digital, Print, TV & Radio, Social, Mobile and Experiential.

SOCIAL

We're driving the Social transformation of businesses; from social insights, strategy to execution and community management. We're not recommending Social Media because it's cool and buzz worthy. We live and breath Social, creating campaigns that deliver our clients measurable ROI.

Companies: Reprise, Airborne, Society

CONTENT CREATION

Creating standout brand-inspired content and sponsorship leveraging opportunities. Delivering consumer engagement beyond the ad-break.

RESEARCH AND ANALYTICS

Our teams decode the science of marketing into a competitive edge for our clients.

MOBILE

How will your brand prosper from the ‘Smart Phone’ revolution? We have answers!

Companies: Mnet

MEDIA BARTERING

Offset your media spend by trading stock for credit.

Companies: Orion Trading
 

Some work

Great work happens when our specialist services collaborate. Here’s a snapshot.

Initiative

Help Me Choose, Hyundai / Kia

How could we make it easier to find a new car by matching cars to your lifestyle not just the features you want? We created a user-friendly tool which asked consumers to choose from a variety of attributes in order to accurately match them with cars that fit their lifestyle. Carsales redesigned their homepage to accommodate the tool which we called Help Me Choose. Over 500,000 auto intenders have used the tool, with an average dwell time of 20 minutes.

Click to read the full case study
UM, Ensemble

ING Spend Your Lunch Well

Encouraging Australians to reclaim their lunch break through a series of rewarding lunchtime experiences (such as rock climbing, sushi making, self defence classes and art classes) across the major Australian cities amplified through media partnerships, PR and social activations as well as bite size pieces of content.

Click to read the full case study
UM

#XTL

Our idea was to create an online term teenagers could use to call out behaviour they considered to be crossing the line¹. And so #XTL¹ was born - shorthand for crossing the line¹. Whether an insulting or hurtful comment from a boyfriend or sharing a private picture without consent, from now on wherever the line has been crossed, it¹s XTL.

Click to read the full case study
UM

Mastercard Locally Famous

A groundbreaking campaign that transformed Sydney¹s best-kept neighbourhood secrets into locally famous icons. This included developing integrated local partnerships such as TimeOut, an hairdresser influencer programme, hyper targeted out of home and a unique 6 part content series that highlighted the local heroes in each area.

Click to read the full case study
Mnet

Queensland Fire & Emergency services, INCSnap (Incident Snap)

INCSnap makes a difference - this App will help save lives, solve crimes, coordinate disaster responses and document incidents in a secure, uniform, efficient and organized way. It is an essential tool for Œfront line¹ respondents to emergency situations, providing an important and ubiquitously accessible tool to each and every emergency response staff member in the organisation. Mnet took a collaborative partnering approach to its development, enhancing the original vision at no cost to QFES to ensure our high-utility, operationally optimised solution was delivered on time and on budget and is already being adapted for use by numerous other State Emergency Services. INCSnap was runner-up to the 2014 CeBit ŒBest IT Project¹ award.

Click to read the full case study
Reprise

Kia, Attribution that works

Over the last five years, Kia has continued to increase its investment in digital marketing. As these digital opportunities have diversified and evolved to scale, the technical backend and tracking infrastructure has become increasingly convoluted and complex.

As Kia's reliance on digital grew; authenticity of results across each channel and the lack of a clear singular view of their digital consumer became a growing concern.

Kia was in need of a step-change in the infrastructure of its digital ecosystem. To achieve this, we were tasked with;

  • Understanding which digital channels had an impact/ influence on driving business objectives
  • Providing visibility to optimise and attribute digital spend against the true consumer journey, beyond 'last-click' conversions
  • Delivering a minimum 10% cost-per-lead decrease through an enhanced single view of the consumer tracking solution

We successfully partnered and launched a first-to-market; Google's DoubleClick single stack tag solution, enabling Kia to have a single view of their digital consumer for the first time.

The results provided real-data insights to drive optimisation and budget allocation that ultimately delivered a 30% reduction in cost-per-leads.

This campaign became a foundation DoubleClick case-study across APAC and has been integrated within the Google Think Insights events.

Click to read the full case study
Initiative, Mnet

Game On, Kia

Each year Kia sponsors the Australian Open tennis, and each year we are tasked with going beyond the traditional sponsorship assets to elevate Kia and enhance the overall viewing experience.

The year we went one step (…or one serve) further to transform passive viewers into active participants. In partnership with MNET we developed the technology that synchronises the viewers' mobile to the broadcast and makes this a reality.

In December 2013, Kia launched this world first giving viewers the chance to interact with their ad using their mobile phone in real-time, enabled from their TV, PC and digital outdoor panels.

Click to read the full case study
Reprise

Cathay Pacific, Fighting the good flight in flights

The travel industry is highly competitive with consumers seeking improved value and brands counting every marketing dollar due to shrinking margins. Cathay Pacific, a traditional and premium airline, was feeling this. They needed to see their marketing dollars work harder.

Cathay Pacific's objective was to increase paid search ROI by 50% with the same budget within 6 months, and ensure ongoing effectiveness.

Using Cathay Pacific's own data, airline category searches and historical campaign performance we identified profitable vs. non-profitable routes. Our findings showed that Cathay Pacific had the opportunity to target less competitive routes, and improve generic keyword bidding which attracted a lower ROI.

Cathay Pacific's audience are well-educated, high-earning achievers who know what they want when they travel.

Our strategy was to refine the most profitable routes and use bespoke messaging to deliver the most relevant landing page to engage, convert and delight them with the right product.

We focussed our attention on 79 routes and produced 132 thematic ad variations based on the city, airport name and airport code. This resulted in over 140,000 unique ad creative.

We exceeded the target and delivered a 408% increase in ROI, resulting in our strategy being rolled out globally.

Click to read the full case study
Ensemble

Defence Force Recruiting 'Day Job'

It was 1986 when Mav told Goose that he had the 'need for speed'... and so the world was instantly captivated with young men flocking to be fighter pilots. Now, nearly 20 years on, today's potential top guns are no longer stepping forward, with declines in enquiries and recruitment. Ensemble needed to reverse the trend with a contagious idea to gain the attention of 16-24 year old males.

To be a fighter pilot, you need a genuine interest in engineering. With its strong focus on engineering and mechanics, F1 was the ideal sport to contrast with the Air Force. So how did Ensemble get young blokes really interested in becoming a fighter pilot? Daniel Ricciardo.

Together with Infinity Red Bull Racing and the Air Force, Ensemble contrasted his career journey with Hornet Pilot Flt Lt Michael Keightly. Two down-to-earth Aussies, who may not have been top of the class at school, but with a work hard, train hard mentality, have reached the top of their game.

Premiering on Channel 10 prior to the Australian Formula 1 Grand Prix, this was a race like no other! Not only did the campaign make front page headlines, but it blew up social media feeds and sent the Defence Force website into overdrive.

Click to read the full case study
Ensemble

Magnum 'Make Your Own Magnum'

There's something quite indulgent about taking the first bite into a Magnum. It's one part anticipation, one part guilt plus a moment of stillness characterised by parted lips, a slight inhalation and the eyes drifting shut as you get lost in the pure pleasure.

Ice-cream lovers are a fickle bunch, always looking for the next flavour of the month (no pun intended). Their cravings have been met with the rise of a plethora of boutique ice-cream brands and shops. To prove that Magnum represented the ultimate in pleasure for ice-cream lovers, Ensemble created a contagious idea that made Aussie taste buds salivate. They got personal, literally turning the product into the moment by enabling consumers create their own.

Working with Unilever, Ensemble designed a self-funding, free standing Sydney store based wholly on the product itself, compliant with food industry standards. The shape of the store reflected the Magnum, the materials used took on the same sheen as the chocolate coating and parts of the store were made from the ice cream sticks themselves. With ingredients like sea salt, rose petals and crushed meringue, a staggering 2,189,611,807,358,970,000 different flavour combinations were hand crafted onsite. The experience was seeded out socially through onsite cameras and on Instagram via #MagnumSydney resulting in 1.3 Magnums made every minute and a significant uplift in social conversation around the brand.

Click to read the full case study
Ensemble

Defence Force Recruitment 'Sport Alignment'

In what is one of the most ironic truths of Australian Television, the ratings season traditionally ends late in November, just as the retail giants want to embark on their biggest advertising campaigns of the year… Christmas! With Ensemble's clients craving a platform to integrate their messages into over this crucial period, they created a contagious idea that inspired viewers and drove action.

From there Makeover Street was born, a purpose built 90 minute TV special airing on the Nine Network in the lead up to the crucial Christmas rush. The premise of the show was simple – one suburban street which over a period of days, undertook one of the biggest makeovers in Australian TV history all with the help of Bunnings, Coles, Target, Kia and more.

Hosted by Jamie Durie, with support from Masterchef's Hayden Quinn, The Block's Phil & Amity and pet specialist Katrina Warren, Ensemble literally transformed one street and the people in it. And to top it off, Ensemble created a massive Christmas street party with live music from Samantha Jade, Justice Crew and Uncle Jed.

In its timeslot, it was the highest rating program amongst grocery buyers for the night with social media engagement further bolstering the results reaching over 1 million Australians.

Click to read the full case study
Ensemble

KFC Skybox

In what is one of the most ironic truths of Australian Television, the ratings season traditionally ends late in November, just as the retail giants want to embark on their biggest advertising campaigns of the year… Christmas! With Ensemble's clients craving a platform to integrate their messages into over this crucial period, they created a contagious idea that inspired viewers and drove action.

From there Makeover Street was born, a purpose built 90 minute TV special airing on the Nine Network in the lead up to the crucial Christmas rush. The premise of the show was simple – one suburban street which over a period of days, undertook one of the biggest makeovers in Australian TV history all with the help of Bunnings, Coles, Target, Kia and more.

Hosted by Jamie Durie, with support from Masterchef's Hayden Quinn, The Block's Phil & Amity and pet specialist Katrina Warren, Ensemble literally transformed one street and the people in it. And to top it off, Ensemble created a massive Christmas street party with live music from Samantha Jade, Justice Crew and Uncle Jed.

In its timeslot, it was the highest rating program amongst grocery buyers for the night with social media engagement further bolstering the results reaching over 1 million Australians.

Click to read the full case study
Ensemble

Nine Network - Makeover Street

In what is one of the most ironic truths of Australian Television, the ratings season traditionally ends late in November, just as the retail giants want to embark on their biggest advertising campaigns of the year… Christmas! With Ensemble's clients craving a platform to integrate their messages into over this crucial period, they created a contagious idea that inspired viewers and drove action.

From there Makeover Street was born, a purpose built 90 minute TV special airing on the Nine Network in the lead up to the crucial Christmas rush. The premise of the show was simple – one suburban street which over a period of days, undertook one of the biggest makeovers in Australian TV history all with the help of Bunnings, Coles, Target, Kia and more.

Hosted by Jamie Durie, with support from Masterchef's Hayden Quinn, The Block's Phil & Amity and pet specialist Katrina Warren, Ensemble literally transformed one street and the people in it. And to top it off, Ensemble created a massive Christmas street party with live music from Samantha Jade, Justice Crew and Uncle Jed.

In its timeslot, it was the highest rating program amongst grocery buyers for the night with social media engagement further bolstering the results reaching over 1 million Australians.

Click to read the full case study
Initiative

Officeworks, Spring Clean

From the insight that a tidy environment leads to a tidy mind, "The Officeworks Big Spring Clean" was born. The campaign launched in line with daylight savings and the changing of the clocks, a time associated with the start of Spring. We activated with key talent and in partnership with SWM including Weekend Sunrise, Pacific Magazines and Yahoo!7, as well as across Officeworks stores and website.

The campaign achieved a 10% sales increase YoY, reaching 5mil Australians.

Click to read the full case study

NEWS & AWARDS

A quick peak of what we've been up to, including recent award wins.

Contact

IPG Mediabrands Australia

For the leaders of all Mediabrands companies, please refer to the leadership page for their details.

100 Chalmers Street
Surry Hills, NSW, 2010, Australia
Directions

Henry Tajer
Global Chief Operating Officer &
Executive Chairman Australia
02 8586 2000

Mediabrands also has offices in
Sydney, Melbourne, Brisbane,
Perth and Canberra.

Leadership

Contact details for Agency leaders Australia wide.

Henry Tajer Global COO & Executive Chairman Mediabrands Australia (02) 8586 2077
Reg Davidson Chief Financial Officer
Mediabrands Australia
(02) 9994 4008
Mat Baxter CEO
UM Australia
(02) 9994 4318
Lee Leggett CEO
Initiative Australia
(02) 8373 2323
Peter Butler Managing Director
Mediabrands Melbourne
(03) 9993 9644
Travis Johnson CEO
Mnet
(02) 9994 4269
Victor Corones Managing Director
MagnaGlobal
(02) 9994 4338
Daniel Tedesco Mediabrands Australia
National Finance Officer
(02) 9994 4272
Andrew Livingston COO
Initiative Australia
(02) 8586 2030
Craig Ellis CEO
Reprise Media
(02) 9994 4112
Justin Ricketts CEO
Ensemble
(02) 9994 4102
Scott Player Managing Director
Airborne
(02) 8373 2233
Steve Jones Managing Director
Orion Trading
(02) 9994 4267
Marc Lomas Managing Director
Cadreon
(02) 9994 4237
Malcom Connor Managing Director
UM Sydney & Canberra
(02) 6214 6515
Ivo Kavelj Managing Director
UM Melbourne
(03) 9993 9664
Andrew Mudgway Managing Director
Initiative Melbourne
(03) 8329 3002
Debbie Stevens Managing Director
UM Brisbane
(07) 3105 3101
Christopher O'Keefe
Managing Director
Initiative Perth
(08) 6282 4701
Jarrod Martin
Managing Director
Anomaly
(02) 8373 2201
Nicola Swankie Managing Director
Society
(02) 8373 2215
Efi Richter Chief Talent Officer
Mediabrands
(02) 8373 2205
Dan Johns Commercial Director
Mediabrands
(02) 8373 2202